PlayOJO, one of Europe's leading online casinos, now switches its marketing to main markets by sponsoring the Paradise Hotel TV show with hundreds of thousands of viewers. The SkillOnNet platform is the base for PlayOjo and the sponsor will sponsor all sections (30) of the TV show broadcast on Swedish TV3 starting 3 September. Paradise Hotel has over 400,000 viewers per episode and viewer numbers have increased by 33% per year.
The Paradise Hotel program compels a group of young singles. Each participant must pair with someone from the opposite sex, otherwise they run the risk of leaving. This season is even more drama, love and betrayed than ever. The girls have the power over the hotel while men get to fight extra to stay.
Peter Bennett, PlayOJO's Marketing Director, says this about the sponsorship: "Sweden is one of our most important markets and is a market where we want to increase our customer confidence. Paradise Hotel fits well with our target group and is seen as a step to boost trust.
"We have already established a strong brand profile and to further strengthen PlayOJO's position as the most popular and online casino in Sweden, we have chosen this sponsorship"
Mats Nyman, VP FTV at Nordic Entertainment Group in Sweden, said, "We can proudly announce that PlayOJO is the official sponsor of Paradise Hotels this season and that cooperation will also create added value to our viewers."
PlayOJO was launched in England in February 2017 and has already taken the market by storm due to its customer-focused focus. PlayOJO has also been awarded several industry awards including Rising Star at EGR Operator Awards 2017. Read more about Ojo and other top casinos here att Casino-Experts.