2018 starts with a large acquisition within online gaming. The Swedish operator Leo Vegas, recognized as one of the best mobile casinos in the world, have bought the assets of Intellectual Property & Software Limited (IPS). This gives them control over brands such as Bet UK, Slotboss, 21.co.uk and UK Casino. All of them are well known in the UK and has been a go-to destination for UK casino players for several years.
With a mobile first approach, the Stockholm stock exchange listed company have gained a lot of recognition recently. With great bonuses and offers to new and loyal players, Leo Vegas is a popular destination for UK gamblers. With many similar competitors, Leo Vegas have found a niche that many players like. They also launched a sportsbook recently and with the Olympics and World Cup 2018 around the corner, it is not only a great year for casino, but for sportsbook too.
What does the future look like for Leo?
Leo Vegas was founded in 2011 and have constantly grown each year. Up until recently they worked solely with one main brand but with the acquisition of Royal Panda and the recent buys, it seems like that strategy is about to change. They have recently also founded the sister company Leo Ventures that will develop in-house technology for online gaming.
The purchase is worth around 65 million GBP and it financed partly by cash. A large part of the acquisition is thought to be related to the technical platform provided by IPS. Leo Vegas are taking large steps into becoming one of the main online operators. With more brands and more technology they are very likely to rival online gaming giants such as Kindred and Betsson Group in the future.